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Whether you're a seasoned angler chasing trophy catches or a weekend warrior heading out for a relaxing session on the water, having the right gear makes all the difference. At LX2001, we've curated a fishing range built for New Zealand's diverse waterways — from surf beaches and rocky coastlines to freshwater rivers and lakes.
Here's everything you need to know about what we stock, why it matters, and how to choose the right gear for your next trip.
Fishing is as much about preparation as it is about patience. Cheap, unreliable gear can cost you the catch of a lifetime — a snapped line, a faulty reel, or a poorly balanced rod at the wrong moment can undo hours of effort. Investing in quality equipment means:
New Zealand offers some of the world's most spectacular fishing environments, but they demand versatile, robust gear:
Whatever your environment, the right gear from our fishing range has you covered.
Our fishing collection is stocked with carefully selected products across all the key categories:
A great rod is the foundation of your setup. We stock options suited to surf casting, spinning, and freshwater fishing — balancing sensitivity with the backbone needed to land bigger fish. Look for rods with quality guides and comfortable grips for long sessions.
From spinning reels to baitcasters, a smooth, reliable reel is non-negotiable. Key features to look for include a high gear ratio for fast retrieves, a quality drag system, and corrosion-resistant construction — especially important in New Zealand's saltwater environments.
Hooks, sinkers, swivels, leaders, and lures — the small stuff that makes a big difference. Our range includes proven options for both bait fishing and lure fishing, including soft baits and hard-body lures that work on snapper, kingfish, and trout.
Keep your gear organised and protected with tackle boxes, rod holders, and fishing bags. The right storage solution means you spend less time untangling and more time fishing.
For beginners: Start with a mid-range spinning combo (rod + reel together) — it's the most versatile and forgiving setup. Pair it with a simple rig and some soft bait, and you're ready to target most inshore species.
For surf casters: Go for a longer rod (3–4m+) with a large-capacity reel that can hold plenty of heavier braid or mono. A good quality sinker assortment is essential.
For freshwater trout: A lighter, more sensitive rod in the 6–7ft range with a quality spinning reel and 4–8lb line is the classic setup. Match your lures to the local baitfish.
For experienced anglers targeting big game: Look for heavy-duty gear with high line capacity, powerful drag systems, and rods with serious lifting power.
Good gear lasts longer when you look after it:
Ready to gear up? Browse our full fishing collection at lx2001.co.nz/collections/fishing and find everything you need for your next session on the water.
Whether you're buying your first rod or upgrading to a premium setup, our range has options at every level. And if you need advice on what's right for your style of fishing, feel free to get in touch — we're here to help.
Tight lines! 🎣